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(Some commentators trace neuromarketing research to Harvard marketing professor Gerald Zaltman in 1995. In short, putting oneself in another’s shoes is a technique for selling them another pair. Market researchers and advertising experts are attempting to stand shoulder to shoulder with “the better angels of our nature” in hopes this pose will increase sales. ![]() Today the incandescent mantra in business and advertising circles is “empathy marketing” or more broadly, neuromarketing (NM). Not infrequently the most convincing testimony to the veracity and potential power of new scientific discoveries is when they’re embraced-for profit-driven motives-by corporate America.
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